PRB and Dr. Shalon’s Maternal Action Project won a Clio Health award for our 2023 national campaign to raise awareness of the Black maternal health crisis in America. See the page on the Clio site here, which includes the award-winning video that uses data from PRB’s story on NICHD-funded research that found that U.S. Black women are 3.5 times more likely to die of pregnancy/postpartum complications than White women.

PRB collaborated with TANK Worldwide on a video and accompanying website that promoted the campaign and research through social media (including custom graphics), a press release, and fact sheet. Our goal with this project was to amplify the data, evidence, and research. In that vein, we also recruited researchers Paris Adkins-Jackson of Columbia University and Marie Thoma of the University of Maryland to serve as a spokespeople from the research side, and published a follow-up blog about emerging research.

The campaign was picked up by various media, including NPR’s Here and Now and Ms. Magazine